Senior Field Sales Manager

Overview

In this Senior Field Sales Manager role, you will drive growth by expanding franchise and retail opportunities in the hospitality F&B space. You’ll work remotely but travel to franchise locations and retailers to build relationships, introduce new offerings, and negotiate contracts. You’ll collaborate with cross‑functional teams to tailor promotions and expand product ranges across the network. This role suits a sales professional who thrives on strategic outreach, dealmaking, and expanding market presence.

Pay / Benefits

• base salary up to 100,000
• car allowance
• laptop/phone provided
• generous performance bonus
• remote/hybrid work potential
• travel opportunities

Responsibilities

• Manage and grow relationships with existing hospitality customers while actively pursuing new business opportunities
• Meet and network with decision-makers, understanding customer demographics and buying patterns
• Develop and propose in-development promotional offers to accelerate market adoption
• Negotiate supply agreements, volumes, and supplier contracts; liaise with warehouses
• Ensure ongoing customer satisfaction and identify opportunities to broaden product ranges
• Conduct research to locate decision-makers and approach prospects
• Attend hospitality/food events to generate leads and pitch face-to-face
• Regularly visit customers to maintain service levels and client happiness
• Travel internationally and within the UK to support growth and openings
• Represent the company in expanding into retailer stores as concessions

Key requirements

• Hospitality F&B and sales background
• Experience managing retail hospitality customers with annual sales up to 5m
• Driver’s license (car driver)
• Willingness to travel internationally and domestically
• Fluent English (other languages helpful)

• strong relationship-building
• negotiation and deal-closing
• communication and presentation
• negotiation
• sales pipeline management
• promotional planning

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