CRM Manager

Overview

In this role, you will lead the global CRM and marketing strategy to boost customer engagement and brand performance. You will work closely with cross-functional teams to refine data-driven campaigns and improve the customer experience across digital and in-store touchpoints. The position supports a prestigious menswear brand, offering a chance to shape global marketing initiatives and optimize personalization at scale. This is a hands-on opportunity to drive measurable impact in a luxury retail environment.

Pay / Benefits

• salary up to £60,000
• benefits package

Responsibilities

• Develop and refine the global CRM strategy aligned to business goals
• Maintain CRM data accuracy across customer touchpoints
• Create and automate personalized campaigns to boost engagement and conversions
• Lead global email marketing with a test-and-learn approach
• Oversee weekly newsletters and social media content
• Analyze customer behavior to inform marketing and business decisions
• Report KPIs and campaign performance
• Drive effective use of customer data across digital and in-store platforms
• Manage external agencies for paid social, digital, and PR activity
• Coordinate seasonal marketing calendars and ensure brand consistency
• Track and enhance website performance to improve customer experience

Key requirements

• 5 years of experience in CRM management and campaign delivery
• Experience designing, executing, and managing CRM campaigns
• Strong understanding of CRM platforms and marketing automation tools
• Proficiency with Google Analytics
• Experience in premium or luxury environments is desirable
• Commercial mindset with awareness of market trends and competitors

• commercial acumen
• data-driven decision making
• cross-functional collaboration
• CRM platforms
• marketing automation tools
• Google Analytics

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