Overview
In this role, you will lead the firm’s marketing and branding efforts to raise awareness and support growth. You will collaborate with the Digital Marketing Manager, Group colleagues, and external agencies to shape campaigns, PR, and event strategies aligned with our client-centric mission. You’ll own marketing literature, oversee flagship events, and guide a small marketing team, ensuring timely delivery and brand consistency. This position offers the chance to steer brand positioning and cross-functional projects in a well-established wealth-management environment.
Responsibilities
- Develop and execute the brand advertising strategy with external agency support, manage agency relationships, and align creative and media planning with group campaigns.
- Lead the PR strategy across target audiences, coordinating with the Head of Marketing and external partners.
- Own marketing materials and client literature; maintain a central asset vault and coordinate updates, copywriting, design, and stakeholder approvals.
- Oversee the flagship events programme, providing strategic direction and governance while supporting resourcing and prioritisation.
- Manage ad hoc projects and campaigns based on critical business needs.
- Act as line manager to two Marketing professionals, guiding development and performance.
- Ensure brand guardianship and adherence to communications guidelines; support the brand repositioning project and collaboration with external designers.
Key requirements
- Proven experience as a generalist Senior Marketing Manager with event, project management, copywriting, and agency management experience.
- Excellent organisational and project management skills.
- Solution-oriented attitude and ability to work under pressure.
- Experience supervising other team members; strong leadership and collaboration.
- Strong communication and stakeholder management skills.
- Excellent working knowledge of the Microsoft Office suite, especially Word, PowerPoint and Excel.
- team player with leadership capability
- excellent communication
- stakeholder management
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Excel
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