Amazon Marketing Lead, EMEA

Overview

In this role you drive Amazon retail strategy for the EMEA region, owning media initiatives and optimizing the full customer journey. You will collaborate with cross-functional teams across ten markets, delivering engaging PDP content, brand storytelling, and impactful promotions. You’ll lead performance marketing, monitor KPIs, and partner with agencies to maximize category growth. This is an execution-focused, fast-paced position in a globally-minded, inclusive team. You will shape how Sonos appears on Amazon to support regional growth and customer engagement.

Responsibilities

• Manage PDPs and Brandstores with localized content and imagery
• Lead A/B testing for A+ content and brand storefronts
• Plan and execute seasonal, promotional, and premium storytelling moments on-site
• Own Amazon retail marketing initiatives including promotions, launches, and campaigns
• Monitor traffic, conversion, and sales trends; report on KPIs
• Maintain calendars, timelines, and trackers for timely program delivery
• Manage external agencies to drive AMS/DSP strategy for regional objectives
• Research competitive activity to identify placement and branding opportunities
• Support A/B testing of creatives, messaging, audiences, and media tactics
• Collaborate with regional cross-functional teams to align goals and execution
• Manage partnerships with Amazon Vendor Merchandising stakeholders

Key requirements

• 5+ years in marketing, e-commerce, or related field
• Experience managing or supporting Amazon Ads accounts and Seller/Vendor Central
• Content management and digital content creation tools experience
• Comfort with localization across 10 countries and 8 languages
• Proficiency in Excel/Google Sheets and data analysis
• Strong communication, presentation, and influencing skills
• Detail-oriented with a drive for accuracy and continuous improvement

• strong communication
• influencing and collaboration
• attention to detail
• Amazon Ads (AMS/DSP)
• Amazon Seller Central
• Amazon Vendor Central

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