Marketing Technology Product Manager

Overview

In this role you drive the end-to-end strategy and roadmap for the Litera Foundation Experience Management and Directory Submission platforms within the global Marketing Technology team. You translate business needs into prioritized features, leading releases and ensuring reliable, user-friendly experiences. You partner with cross-functional stakeholders to boost platform adoption, data governance, and value across the firm’s marketing and client-growth initiatives. The role offers a chance to shape how experience data supports strategic objectives in a fast-paced, innovative environment.

Pay / Benefits

• medical, dental, and vision insurance
• life and disability coverage
• 401(k) retirement savings
• vacation time and leave programs
• parenteral leave
• performance bonus eligible

Responsibilities

• Define and manage product vision, strategy, and roadmap for the experience and submission tech stack; translate objectives into backlogs, user stories, and requirements
• Serve as primary liaison between Marketing Technology and business stakeholders; gather requirements and align on priorities
• Oversee day-to-day performance, maintenance, and continuous improvement of the stack for reliable, seamless experiences
• Identify and execute integration opportunities across the marketing tech ecosystem to maximize data flow and user adoption
• Champion the product portfolio, guiding capabilities, use cases, and investment decisions
• Lead discovery, evaluation, and pilots of emerging marketing technologies with business cases and adoption plans
• Collaborate with vendors as strategic partners to influence roadmaps and platform enhancements
• Adopt data governance frameworks to centralize and standardize marketing data assets for analytics and decision-making
• Develop and execute change management, including training, documentation, and communication to drive adoption
• Mentor and train team members on product management practices and platform capabilities
• Oversee onboarding programs to build awareness and engagement for new team members
• Continuously expand product management expertise in marketing technology and related trends
• Perform additional duties as needed to support Marketing Technology objectives

Key requirements

• Proven product management experience for marketing technology platforms
• Strong understanding of marketing systems, data architecture, and ecosystem integrations
• Ability to define strategy, build roadmaps, and translate requirements into prioritized features
• Experience leading product releases, implementations, and change management from discovery to adoption
• Knowledge of data privacy regulations (GDPR, CCPA) and their application to marketing tech
• Excellent stakeholder management and communication skills at all levels
• Experience training and enabling users on new platforms and processes
• Proven ability to work in fast-paced, agile environments with a solutions-focused mindset
• Attention to detail with balance of strategy and execution
• Familiarity with Agile methodologies (Scrum, Kanban) and backlog/sprint management
• Data storytelling and visualization skills for translating data to insights
• Understanding of UX/UI principles and user-centered design
• Strategic, creative, data-driven product decision-making
• Leadership and mentorship capabilities
• Negotiation and influence skills for stakeholder buy-in
• Client-focused mindset delivering user-centric solutions
• Self-motivated with ability to manage multiple priorities
• Resilience under pressure and commitment to continuous improvement

• Stakeholder management
• Communication
• Adaptability
• Marketing technology platforms
• Data governance and analytics
• System integration

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