Marketing Manager (B2B)

Overview

In this role you drive the UK marketing programme and new business pipeline within a leading global PR agency. You will collaborate with cross-functional teams to shape propositions, win high-value pitches, and expand client relationships. The position offers exposure across sectors and major pitch moments, with impact on growth and visibility. You’ll thrive in a collaborative, fast-paced environment and help shape the agency’s future. This role is a gateway to strategic influence at scale in a renowned agency.

Pay / Benefits

• hybrid and flexible working
• 30 days holiday plus birthday out
• 6–12 week sabbaticals
• Bupa medical cover
• generous pension contributions
• Cycle2Work scheme

Responsibilities

• Own and execute the UK marketing programme
• Develop content for thought leadership across social, email, paid media, events, and partnerships
• Collaborate with practice, strategy, creative and digital teams to bring agency propositions to market
• Identify new routes to market and craft engagement strategies pre-brief
• Build, manage and refine strategic target prospect lists aligned to growth priorities
• Maintain pipeline hygiene, reporting and CRM discipline
• Support development of high-impact credentials, meetings, RFIs, RFPs and strategic proposals
• Shape win strategies by mobilising cross-functional teams around a clear approach
• Improve systems and workflows to support a high-performing growth function, including AI/automation

Key requirements

• Senior or Account Director level experience in PR, communications, integrated marketing or business development
• Exceptional writing, storytelling and presentation skills
• Strong commercial instinct and understanding of agency growth
• Experience influencing senior stakeholders and working across matrixed teams
• Outstanding organisational and project leadership skills
• Experience developing credentials, proposals, RFIs, RFPs or strategic pitch materials
• Willingness to apply AI or automation tools to improve output and workflow

• Naturally curious
• High standards and winning attitude
• Strategic thinking with creative instinct
• Exceptional writing and storytelling
• Presentation skills
• CRM discipline and pipeline management

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