Ecommerce and Digital Marketing Executive

Overview

In this role you will drive online and offline commerce for Arnold Clark by planning and delivering omni-channel marketing efforts. You’ll collaborate with designers, developers and copywriters to promote a large product catalog across marketplaces while using data to optimise conversions. The role focuses on growing ecommerce performance, ROI and customer engagement within a fast-paced, team-based environment. You’ll contribute to shaping digital marketing strategy and learn from a large in-house marketing function.

Pay / Benefits

• 33 days’ holiday allowance
• generous retail discounts
• private healthcare
• Simplyhealth GP access
• pension scheme
• maternity and paternity packages

Responsibilities

• Promote and manage over 250,000 products across ecommerce marketplaces, branches and trade delivery networks
• Improve customer experience to maximise conversion and retention
• Plan and implement a wide range of marketing activities to drive online and offline growth
• Develop and execute an omni-channel digital marketing strategy
• Monitor ROI and trends using tools like Google, Shopify and eBay Analytics
• Identify opportunities to grow the business while meeting tight deadlines and budgets
• Write SEO-focused copy and implement best-practice SEO
• Collaborate with web designers to create effective emails and landing pages
• Create and manage social media PPC campaigns with in-house specialists
• Test campaigns continuously to optimise results
• Report on marketing activity to internal stakeholders

Key requirements

• Minimum 2 years’ experience in a fast-paced ecommerce/digital environment
• Experience with Shopify or similar ecommerce platform (essential)
• Experience creating direct marketing strategies (designed, plain text and automation)
• Budget management experience
• Proven ability to lead multi-channel marketing campaigns
• Hands-on experience with email, paid advertising and social
• Strong stakeholder relationship skills
• Attention to detail and proactive problem-solving
• Basic HTML/CSS knowledge (training provided)
• Product knowledge in aftermarket parts (desirable)
• Retail and B2B marketing experience
• Ability to work to tight deadlines and prioritise high-value tasks

• team player
• data-driven
• curious and proactive
• Shopify
• Google Analytics/Ads
• eBay Analytics

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