Field Sales Manager – Midlands

Overview

As an On-Trade Field Sales Manager, you lead a high-performing sales team in the Midlands to drive volume, expand brand distribution, and grow market share. You implement commercial strategies and steer key initiatives like sales excellence programs and CRM system development, delivering strong sales results and brand presence. You will coach and develop your team while collaborating with cross-functional partners to execute strategic sales initiatives. This role offers a chance to shape regional growth, mentor others, and work with international teams to elevate the brand in a fast-paced environment.

Pay / Benefits

• 25 Days Holiday + Bank Holidays
• 26 Weeks Paid Leave for Primary Caregivers
• Health & Well-being perks (private medical, travel insurance, gym, dental)
• Double Pension Contributions
• Global Bonus
• Beer Allowance

Responsibilities

• Lead and develop a high-performing sales team in the Midlands
• Drive sales growth by building relationships with key customers and internal teams
• Expand brand distribution and maximize profitability across partner wholesalers
• Manage sales budgets to support business objectives
• Refine sales strategy by tracking industry trends and insights
• Oversee change management and people-focused initiatives
• Act as a brand ambassador for world-class sales execution
• Coordinate with cross-functional teams on strategic sales initiatives

Key requirements

• Entrepreneurial mindset and passion for customer-facing environments, beer, and food industry
• Experience in the hospitality industry in a commercial role or management
• Strong organizational skills with ability to prioritize in a fast-paced setting
• Strategic thinker with strong relationship-building and follow-up skills
• Effective written and verbal communication skills
• High motivation and enthusiasm to impact results
• Computer proficiency with Excel and PowerPoint
• willingness to lead through change and mentor a team

• relationship-building
• communication
• leadership
• Excel
• PowerPoint
• CRM systems

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