Field Sales Manager – Retail

Overview

As Field Sales Manager, you will shape and execute the field sales strategy for the Retail channel, leading a high-performing external team and coordinating with agencies. You drive in-store execution, trade marketing initiatives, and SKU introductions to boost Kraft Heinz presence and revenue. You will work with cross-functional partners to optimize field operations and performance, contributing to the Retail Multiples agenda. This is a pivotal role as we expand our field sales footprint and elevate execution standards.

Pay / Benefits

• career development pathway
• meritocratic pay-for-performance
• collaborative office culture with socials
• inclusion through ERGs and leadership sponsorship
• flexible and hybrid working including abroad
• parental leave benefits & nursery scheme

Responsibilities

• Develop and implement the field sales strategy with the Retail Multiples team as part of the Annual Operating Plan (AOP)
• Collaborate with agencies to execute the FSF methodology for value and execution quality
• Coach and train the Field Sales team on selling tactics, relationship management, and product knowledge; conduct regular performance evaluations
• Use data-driven insights to optimize field operations and lead Monthly Performance Reviews (MPRs)
• Implement promotional and trade marketing initiatives (eg. Shippers, Shelf POS)
• Present and introduce new SKUs to increase Kraft Heinz product presence and activate local seasonal events
• Partner with Global Sales Execution to continuously improve field sales fundamentals

Key requirements

• Experience in field sales, key account management or trade marketing
• Leadership of teams/agencies; familiarity with sales tracking tools and FSF execution methodologies
• Proficiency in MS Office (Excel, PowerPoint, Outlook) and CRM systems (Salesforce)
• Ability to set direction and stretch performance objectives for teams and territories

• Leadership
• Coaching and people management
• Relationship management
• MS Office (Excel, PowerPoint, Outlook)
• CRM systems (Salesforce)
• FSF execution methodologies

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