Senior Research Consultant DACH (B2B Focus) (m/f/d)

Overview

As a Senior Research Consultant at Appinio, you lead quantitative B2B research projects end-to-end, guiding design, fieldwork, and reporting for professional audiences. You will partner with consultancy and client teams to translate B2B and B2C data into decision-ready recommendations. The role emphasizes speed, rigorous screening, and high-precision delivery in a fast-paced environment. You’ll help shape B2B research methods and present executive-ready insights to senior stakeholders. This position offers a chance to influence strategic decisions across a global client base.

Pay / Benefits

• flexibility policy (unlimited vacation days)
• work from abroad up to 180 days/year (EU)
• MacBook provided
• Deutschland ticket or mobility budget in Hamburg/Berlin
• Urban Sports Club/ClassPass membership
• co-working spaces in major locations

Responsibilities

• End-to-End B2B project leadership from feasibility to data delivery
• Study design optimisation for core B2B use cases (Target Group Analysis, U&A, Pricing, Concept Testing)
• Senior client sparring and advisory on sample feasibility and survey logic
• Collaboration with Sales and Account Management on project scoping and methodology
• Process and quality enhancement, standardising screening and sampling protocols to safeguard speed and quality

Key requirements

• 5+ years in quantitative market research with focus on B2B target groups and professional decision-makers
• Hands-on experience designing studies, drafting questionnaires, and executing quantitative projects
• Experience creating executive-ready reports and presenting data to senior stakeholders
• Strategic, commercially minded mindset with ability to guide clients under pressure
• Proficiency in German (C2) and English; strong written and verbal communication
• Pragmatic, proactive, resilient mindset with passion for data quality and innovation

• strong communication
• client-facing confidence
• prioritisation under pressure
• quantitative research design
• survey design and questionnaire drafting
• sample feasibility assessment

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