PPC Manager

Overview

In this role you will own and optimise in-house PPC campaigns across Google, Bing and SA360 to drive traffic, leads and ROI. You’ll collaborate with a large in-house marketing team within a major automotive retail function, enjoying autonomy and ongoing development. The position offers hybrid work from Gateshead with regular office days to align with colleagues. You will shape paid search strategy, handle sizable budgets, and continuously improve performance in a fast-paced environment.

Pay / Benefits

• 25 days holiday rising with length of service plus bank holidays
• online rewards platform offering cashback and discounts
• Colleague Purchase Scheme
• Preferential Service Rates
• Share Incentive Scheme
• Company Pension

Responsibilities

• Develop, manage and optimise PPC campaigns across Google Ads, Bing Ads and Search Ads 360 (SA360)
• Conduct keyword research, audience targeting and ad copy creation
• Monitor campaign performance and provide actionable insights to improve CTR, conversion rates and ROI
• Manage significant advertising budgets, ensuring efficient allocation of spend
• Collaborate with the wider marketing team to align PPC strategies with business objectives
• Perform A/B testing across ad creatives and landing pages
• Stay up to date with developments in search marketing, PPC trends and automotive digital advertising
• Generate detailed performance reports and present findings to key stakeholders
• Identify opportunities to increase online visibility and lead generation whilst maintaining efficiency
• Work closely with the SEO team to share insights and implement cross-channel best practices

Key requirements

• 3-5 years’ hands-on PPC experience managing campaigns across Google Ads, Bing Ads and SA360
• Strong SA360 experience is essential
• Experience managing shopping campaigns and large-scale PPC accounts, ideally in retail or automotive
• Strong understanding of Google Ads, Bing Ads, GA4, Google Tag Manager and Google Merchant Centre
• Experience managing sizeable advertising budgets and optimising spend to achieve commercial objectives
• Ability to analyse performance data and translate findings into clear, actionable recommendations
• Strong analytical and problem-solving skills with a data-driven approach
• Excellent organisational skills with the ability to manage multiple campaigns and deadlines simultaneously
• Advanced Excel skills including pivot tables and VLOOKUPs, alongside Looker Studio
• Experience with A/B testing and continuous optimisation techniques
• Good understanding of wider digital marketing channels including SEO, Display and Paid Social
• Experience within automotive retail or e-commerce environments would be advantageous

• an analytical mindset
• data-driven decision making
• excellent organisational skills
• Google Ads
• Bing Ads
• Search Ads 360 (SA360)

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