Overview
In this role you will drive UK DTC marketing initiatives to grow brand awareness and new customer starts for the Omnipod system. You’ll implement campaigns under the Marketing Manager, coordinating with cross-functional teams and external partners to deliver impactful consumer experiences. You’ll balance regulatory compliance with creative execution in a fast-paced, collaborative environment. This is a chance to shape consumer engagement for a leading medical device brand with a strong patient focus.
Responsibilities
- Execute consumer campaigns per the annual plan under Marketing Manager guidance
- Champion UK consumer initiatives across digital, social, video, events, PR, advocacy groups, and community
- Localise Global baselines for the UK market
- Approve consumer materials via the Veeva system before market use
- Coordinate with Events Manager to deliver consumer events and sales team participation
- Process contracts and purchase orders ahead of activities
- Collaborate cross-functionally with international marketing, sales, clinical, market access, and leadership teams
- Monitor customer sentiment and brand impact, report budgets/KPIs, and standardise competitor activity reporting
- Ensure regulatory compliance when engaging with Podders and external partners
Key requirements
- Bachelor’s degree in marketing, business, or related field
- Experience managing international multi-stakeholder events in healthcare/medical device setting
- Proven ability to manage multiple complex projects
- Strong presentation, communication, and public speaking skills
- Ability to work independently and manage multiple stakeholders with confidence
- strong communication and presentation skills
- detail-oriented
- collaborative
- digital marketing
- CRM
- Wrike
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