Revenue Enablement Program Manager – EMEA

Overview

In this role you drive Cohere’s enablement strategy for the EMEA field teams, owning programs from design to rollout and measurement. You’ll align GTM priorities with cross-functional leaders and embed enablement across the sales lifecycle. You’ll create high-impact resources, establish KPIs, and apply MEDDPICC to seller coaching and deal reviews. This position offers global reach, cross-region collaboration, and the chance to scale enablement with AI-enabled workflows.

Pay / Benefits

• health and dental benefits
• RRSP matching, 401K, Pension Scheme
• 6 weeks of paid vacation
• home office stipend
• annual learning stipend
• parential leave top-up

Responsibilities

• Own enablement programs from design through rollout, measurement, and iteration
• Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities and embed enablement into every stage of the sales lifecycle
• Create and curate playbooks, battle cards, demo scripts, and certification programs
• Establish KPIs (win rates, sales cycle efficiency) and analyze data to prove ROI
• Operationalize MEDDPICC into daily seller behavior (deal reviews, coaching, planning)
• Build certification paths to accelerate new seller productivity across regions
• Maintain and evolve the enablement content platform for global adoption
• Identify automation opportunities and develop AI workflows to improve team output
• Work with field leadership on joint calls, deal coaching, and in-market visits
• Translate field insights into updated content, playbooks, and qualification guides
• Keep sellers current on product lineup, competitive positioning, and use-case narratives
• Balance live training, program management, and strategic planning across time zones
• Measure program impact (ramp time, win rates, pipeline generation, deal velocity) and report to leadership

Key requirements

• 5+ years in sales enablement, sales training, revenue operations, or related GTM role (B2B SaaS/tech preferred)
• Experience supporting multi-region sales organizations with cultural/time zone awareness
• Proven ability to design and ship programs from scratch
• AI-fluent with track record of scaling enablement using AI tools
• Field-oriented approach—you thrive on direct deal reviews and coaching
• Mastery of enterprise sales methodologies (e.g., MEDDPICC, Command of the Message) and CRM systems (e.g., Salesforce)
• Clear communication across all levels (reps to leadership)
• Comfort with ambiguity and building in fast-paced environments
• Bachelor’s degree or equivalent experience

• clear communication
• collaboration across functions
• adaptability
• AI tools
• CRM systems (Salesforce)
• MEDDPICC

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