Digital Tagging and Tracking Manager

Overview

In this role you will own the digital tagging and tracking framework, aligning it with business objectives and marketing goals. You will lead a team of tagging specialists and ensure data governance and quality across the organisation’s analytics. You will translate complex business needs into a concrete data strategy that drives data-driven decisions, working with senior leaders and product teams. You will shape the architecture and long-term roadmap for tagging initiatives and manage external partners. This is a strategic, hands-on chance to impact analytics at scale within a data-driven company.

Responsibilities

• Define and own the digital tagging and tracking strategy aligned with business goals
• Lead, mentor and manage the tagging specialists team
• Establish data governance standards ensuring quality and privacy compliance
• Collaborate with senior leadership, marketing directors, and product teams to translate requirements into insights
• Design and maintain tagging system architecture and long-term tracking roadmap
• Manage relationships with external analytics and tag management tool vendors

Key requirements

• Proven experience with Tag Management Systems (TMS), especially Google Tag Manager (GTM) including server-side GTM
• Knowledge of GA4 and Quantum Metric with advanced configurations and reporting
• Strong HTML, CSS, JavaScript, and Node.js foundations
• Experience with data warehousing, APIs, and data modelling (e.g., BigQuery)
• Advanced troubleshooting skills for data and implementation issues
• Experience leading technical teams and translating business goals into strategy
• Strong communication and presentation skills
• Project management and organizational skills

• Strategic thinking
• Cross-functional collaboration
• Clear communication
• Google Tag Manager (GTM)
• GTM server-side
• GA4

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