Principal Product Marketing Manager

Overview

In this role you will own the positioning and launches for Synthesia’s core studio and video creation experience, working closely with Product, Engineering, Sales and Customer teams. You’ll craft a cohesive product narrative and drive GTM execution for flagship launches. You’ll enable sales and build campaigns and assets to accelerate adoption and usage. This is a high-visibility role with significant impact on how customers understand and deploy Synthesia’s video platform. A strong hook is the opportunity to shape product-market fit and scale in a rapidly evolving AI-driven market.

Responsibilities

• Lead core product launches with end-to-end GTM execution and cross-functional collaboration
• Develop and articulate the product narrative that ties launches into Synthesia’s evolution
• Drive adoption and enablement through campaigns, assets, and sales collateral to accelerate usage
• Own competitive positioning and develop market-specific differentiation frameworks
• Collaborate with Product on strategy, launch readiness, pricing, packaging, and roadmap prioritization
• Partner with market intelligence to surface customer insights and inform positioning

Key requirements

• 8+ years in the industry with 5+ years in product marketing at B2B companies
• Experience shipping in multi-product environments a plus
• Strong writing skills for positioning, messaging, and concise collateral
• Understanding of the sales cycle and experience building effective enablement tools
• Ability to deliver useful results at 60–70% completion and iterate
• Demonstrated track record of launches that drove sales velocity, adoption, or expansion

• ownership mindset
• strong written and verbal communication
• ability to defend point of view
• go-to-market planning
• positioning and messaging
• sales enablement materials

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