Marketing Manager

Overview

In this Marketing Manager role, you translate business priorities into engaging, measurable campaigns across education and sport partners. You will shape an annual plan aligned with the academic year and product launches, working with cross-functional teams to drive school-focused growth. You’ll build and nurture partnerships, create useful content for teachers and schools, and measure impact to continually improve activity. This role offers the chance to influence education partnerships at a large, innovative retailer with a fearless culture.

Pay / Benefits

• Frasers Champion
• Retail Reconnect
• Fearless 1200
• Frasers Fit
• Retail Trust

Responsibilities

• Create and deliver an annual marketing plan aligned with company objectives and the school calendar.
• Plan and manage targeted campaigns across email, website, social media, catalogues and print.
• Develop marketing activity that attracts new schools, strengthens existing customer relationships and encourages repeat purchases.
• Build strong relationships with partners across education and school sport, identifying opportunities for joint campaigns, resources, content and events.
• Lead the marketing of My School Rewards, ensuring its benefits are communicated clearly and consistently.
• Develop relevant and useful content for teachers, schools, trusts and other education professionals.
• Plan and deliver our presence at exhibitions and conferences.
• Use customer insight and campaign results to measure performance, identify improvements and shape future activity.
• Monitor competitor activity and market trends to identify new opportunities and audiences.
• Manage internal budgets for marketing activity and events, ensuring spending is planned, monitored and used effectively.
• Maintain a consistent brand, tone of voice and high standard across all customer communications.

Key requirements

• Experience in a Marketing Manager or similar marketing role.
• Experience planning and delivering successful multi-channel campaigns.
• Strong written communication skills and the ability to adapt messaging for different audiences.
• Excellent planning, project management and organisational skills.
• Experience developing external partnerships and managing multiple stakeholders.
• The confidence to work across departments and turn commercial priorities into effective marketing activity.
• A good understanding of customer segmentation, digital marketing and the customer journey.
• An analytical approach, with the ability to use performance data to make informed decisions.
• Experience managing or developing another member of a marketing team.
• A creative, proactive mindset and a willingness to test new ideas.

• Strong written communication
• Stakeholder management
• Analytical mindset
• Digital marketing
• Data-driven decision making
• Customer segmentation

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