Strategy Director

Overview

In this role you will develop and execute holistic marketing strategies that align creative and media objectives, using data-driven insights to fuel brand growth. You will serve as a trusted advisor to senior clients, connecting talent, data, and technology to deliver measurable outcomes across the customer journey. You will lead cross-functional teams across creative, media, social, and customer experience to implement integrated strategies. You will champion innovative uses of AI and advanced analytics to inform planning and optimization. This is an opportunity to shape strategic direction at scale within a leading global marketing partner.

Responsibilities

• Develop and lead data-driven, integrated marketing strategies across creative and media
• Present and defend strategic recommendations to senior stakeholders up to CMO level with robust data
• Deeply understand client, audience, and competitive landscape to craft comprehensive strategies
• Act as strategic partner to clients, building trusted advisory relationships
• Establish best practices for creative strategy and disseminate knowledge across markets
• Translate client needs into briefs guiding media planning and creative development
• Leverage diverse data sources to build robust integrated strategies
• Identify opportunities across the customer journey to optimise engagement and media spend using real-time data
• Champion the use of AI within the strategy team for segmentation, ideation, and analysis
• Lead measurement efforts with attribution, unified measurement, and real-time optimization
• Mentor and develop junior strategy talent and foster a data-curious culture
• Identify growth opportunities within clients to broaden scope of work

Key requirements

• Extensive experience in integrating creative and media strategies within a similar agency environment
• Proven ability to manage complex client relationships in large matrix organisations
• Excellent communication, storytelling, and presentation skills for senior client engagement
• Strong leadership and mentoring capabilities for junior team members
• In-depth knowledge of integrated strategy across Creative and Media, including testing methodologies
• Problem-solving mindset with ability to drive innovative solutions and change
• AI and emerging tech experience enhancing strategic planning, including audience segmentation and analytics
• Ambition and proactive project leadership with a focus on integrated innovation
• Future-proofing mindset with interest in evolving brand landscapes and technology impact

• Stakeholder management
• Communication and storytelling
• Collaboration and teamwork
• Advanced analytics
• Predictive modelling
• Attribution modelling

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