Overview
In this role you drive The Body Shop’s UK Outlet strategy, leading customer-facing, marketing and commercial activity within partner outlets. You nurture key outlet partnerships, shape pricing and promotions, and own visual merchandising to boost visibility, footfall and sales. You’ll work cross-functionally with Commercial, Marketing and Retail teams to deliver a differentiated outlet experience that supports brand equity and customer acquisition. Your impact lies in elevating the outlet channel through strategic collaboration and data-informed decisions.
Responsibilities
- Own and manage relationships with UK outlet partners and centre management to maximize visibility
- Secure and coordinate marketing opportunities across digital, centre campaigns, events and promotions
- Develop and refine outlet pricing and promotional strategies in collaboration with Commercial and Marketing teams
- Analyze outlet performance, competitor activity and customer behaviors to identify growth opportunities
- Lead visual merchandising standards, seasonal campaigns and display materials for outlet stores
- Define and improve the outlet customer experience in partnership with Head of Customer Experience
- Coordinate cross-functional alignment on outlet priorities and provide updates to senior stakeholders
- Identify new partnership opportunities to strengthen brand presence in outlet destinations
- Oversee execution of outlet campaigns and ensure communications flows remain consistent across the business
Key requirements
- Experience managing outlet, discount or value retail environments
- Proven ability to build and manage commercial partnerships and external stakeholder relationships
- Strong understanding of outlet retail operations and trading strategies
- Experience across marketing, commercial and retail functions
- Demonstrated visual merchandising experience in a retail setting
- Strong commercial awareness with ability to interpret performance data
- Excellent communication and influencing skills
- Strong project management and organizational capabilities
- Ability to manage multiple stakeholders and priorities
- Self-motivated, proactive and highly collaborative
- Willingness to travel regularly across the UK Outlet estate
- collaboration
- communication
- influencing
- visual merchandising
- data analysis of performance trends
- pricing and promotions strategy
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