Regional Business Manager (South)

Overview

In this role you lead a regional Wound Care business, driving growth through strategic plans, team leadership, and cross-functional collaboration. You partner with Healthcare and Clinical Managers to deliver value-based solutions to NHS and provider customers, while ensuring compliance and operational excellence. You will develop market access initiatives, coach a high-performing team, and use data to sharpen sales execution and patient-focused outcomes. This is a chance to shape regional strategy and contribute to sustainable, patient-centered healthcare improvement.

Responsibilities

• Lead and inspire the regional team to meet sales targets and align with the company plan
• Recruit, develop and coach Territory Sales Managers; conduct regular field visits and performance reviews
• Develop strategic and tactical regional plans; allocate resources to achieve short- and long-term goals
• Ensure compliance with SDMA, ABHI, MedTech and relevant regulations; promote ethical promotion practices
• Build expert product, clinical, and therapeutic knowledge to support coaching and decision-making
• Collaborate with Healthcare Partnership Managers to create strategic account plans and integrated customer solutions
• Oversee budgeting, reporting, and KPI performance; manage promotions and expenditures
• Implement and champion Salesforce CRM and the 7 Steps Selling Model for sales effectiveness
• Develop market access plans and advocate networks with NHS partners; inform customer strategies
• Maintain formulary and data privacy compliance; drive market intelligence and data-driven improvements
• Promote cross-functional collaboration within Wound Care and wider UK team
• Plan and deliver regular team meetings and incentives aligned with KPIs
• Ensure field presence and coaching through structured field visits (min ~6/month)

Key requirements

• Bachelor’s degree in science or business (preferred)
• Sales management experience in Medical Devices (3+ years)
• Experience as a Field Trainer/Coach
• Market access engagement experience
• Advocate development and management experience
• Evidence of career progression and personal development
• Full driving licence
• Proficient IT skills in Microsoft 365 apps and CRM (Salesforce)
• ABPI qualification (desirable)
• Regional sales/leadership experience (5+ years)
• Experience in NHS multichannel market (desirable)

• high personal accountability and integrity
• courage to drive change
• curiosity and hands-on approach
• Salesforce CRM
• CRM data analysis
• Microsoft 365 (Word, Excel, PowerPoint)

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