Growth Marketing Performance Manager (Germany) – German speaking

Overview

In this role you will own and scale a diverse paid-channel mix for Germany, building new online channels from scratch and optimizing their performance. You will work closely with cross-functional colleagues and the Commercial Strategy team to design tests, measure impact, and drive efficient growth. You help turn traffic into leads through conversion rate optimization and direct publisher placements. The opportunity focuses on shaping a scalable, data-driven growth engine for the German SME market. You join a fast-moving, collaborative team that values curiosity, experimentation, and practical AI-driven improvements.

Pay / Benefits

• Flexible working hours
• Medical insurance from Vitality
• Private GP service for dependents
• 25 days’ holiday + birthday day off + buy/sell 5 days
• One-month fully paid sabbatical after four years
• Employee equity incentive scheme

Responsibilities

• Own and scale a diverse channel mix for the German market, launching new online channels (Native Ads, Reddit Ads, LinkedIn Ads) and managing end-to-end performance
• Set up channels from scratch with KPIs, measurement infrastructure, and budgets, then oversee ongoing optimization
• Lead direct placements by identifying, negotiating with, and managing publishers targeting German SMEs
• Drive conversion rate optimization across paid landing pages and execute a data-driven experimentation roadmap
• Coordinate with design, compliance, and copywriting from ideation to rollout and optimization
• Build lean, scalable processes and explore AI tools to improve speed and quality of work
• Balance automation with critical thinking, questioning outputs and ensuring quality of live campaigns
• Utilize analytics, heatmaps, and A/B testing platforms to validate findings and inform iterations

Key requirements

• 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with proven channel-building and scaling
• Strong analytical skills with the ability to turn data into decisions and recommendations
• Experience designing and running A/B tests with understanding of statistical significance
• Builder mindset: excited to create channels and measurement frameworks where little exists
• Fluent in German (essential) and English (working language)
• Demonstrated curiosity and practical use of AI tools to improve productivity and quality
• Bonus: fintech, lending, or other regulated industry experience; offline attribution modelling; experience with external media partners

• analytical thinking
• structured and hands-on
• commercial instinct
• Google Analytics
• heatmapping tools
• A/B testing platforms

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