Product Manager, CRM Communications

Overview

In this role you will own the strategy and delivery for a multimillion-dollar communications portfolio focused on driving conversion, revenue, and lasting engagement. You’ll lead cross-functional collaboration with Engineering, Data Science, and Build to execute a data-driven roadmap. You will design and run A/B tests, optimize audience strategies and messaging across email, push, and in-app notifications. This is a hands-on position at a fast-moving company where your work shapes how millions of buyers and sellers connect and engage across the funnel.

Responsibilities

• Own and deliver the product roadmap in collaboration with Engineering, Data Science, and Build
• Increase experimentation velocity and improve cross-functional collaboration
• Identify and size opportunities to enhance the portfolio based on data-driven impact
• Develop and lead A/B tests including hypothesis, setup, and target definition
• Draft clear PRDs and work with Engineering for quality execution
• Manage project plans, dependencies, and alignment across teams
• Measure performance against targets and provide data-driven optimization recommendations
• Gather insights from customer feedback, market research, and industry trends for product innovation

Key requirements

• 4+ years in product management, business strategy, consulting, or growth marketing with a focus on customer conversion
• 2+ years in e-commerce experience
• Proven experience owning and optimizing performance-based communications (email, push, in-app, or similar)
• Deep understanding of UI/UX across email, push, in-app notifications
• Experience partnering with Engineering using Agile methodologies; strong technical understanding of product creation from ground up
• Track record of delivering high-quality experiences in a fast-paced, iterative environment
• Experience leading complex, cross-functional initiatives end-to-end
• Experience developing and optimizing performance-driven email and notification campaigns in e-commerce environments

• strong collaboration
• data-driven mindset
• proactive with initiative
• Agile methodologies
• PRD development
• A/B testing design and analysis

…