Overview
As Biddable Business Director you will lead paid social and programmatic work for luxury clients, shaping an integrated biddable proposition across the agency. You’ll mentor a team and collaborate with Client, Data & Engineering, and Product & Investment to deliver best-in-class media delivery. You’ll translate complex solutions into client-ready strategies and drive commercial growth through innovative offerings. This role combines strategic leadership with hands-on execution to elevate performance across channels.
Responsibilities
- Lead and coach Paid Social and Programmatic teams to deliver integrated, innovative biddable strategies
- Develop and roll out learning initiatives and best-practice processes across client teams
- Design and implement biddable products, aligning with cross-functional groups
- Collaborate with Investment & Trading to meet commercial and quality targets
- Maintain integrity of audience segmentation from planning to buying and measure outcomes
- Translate complex biddable solutions for existing and potential clients to support growth
- Present proactively to promote biddable capabilities internally and externally
- Drive growth by optimizing investment planning at platform and audience levels and leveraging partnerships
- Mentor and develop senior team members; lead a group of directors across teams
- Represent the agency at events and contribute to thought leadership with award-worthy case studies
Key requirements
- 6+ years of leadership experience in Paid Social and/or Programmatic
- Strong planning, trading, and operational experience
- Excellent communication and stakeholder management skills
- Ability to articulate complex concepts simply and effectively
- Strong storytelling and presentation abilities
- In-depth knowledge of Paid Social and Programmatic tools and audience insight approaches
- Analytical approach to data interpretation and decision making
- Proficiency in MS Office (PowerPoint, Word, Excel)
- strong leadership
- clear communicator
- storytelling
- Paid Social
- Programmatic
- audience planning
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