Email Marketing Manager, Who What Wear / Marie Claire

Overview

As Email Marketing Manager, you will lead email initiatives for two fashion/beauty brands within Future’s portfolio. You’ll own day-to-day email operations, from building newsletters to coordinating third-party partnerships, while focussing on growth, retention and revenue. You’ll work with cross-functional teams to execute targeted distribution around major brand moments and continuously optimise performance through data-driven insights. This role offers exposure to multi-brand campaigns in a hybrid London setting, with opportunities to shape strategy and scale impact.

Pay / Benefits

• Uncapped leave
• Profit share bonus
• Refer a friend bonus
• Well-being support (Colleague Assistant Programmes)
• Share Incentive Plan
• Opportunity to purchase shares in Future

Responsibilities

• Manage day-to-day email operations across two brands
• Build and schedule newsletters and dedicated sends
• Produce weekly performance reports and share insights
• Coordinate with internal and external teams, including third-party partnerships
• Own and optimise newsletter and partnerships referral channels
• Drive traffic, affiliate revenue, and subscriber engagement across brands
• Collaborate on overarching newsletter strategy with Managing Editor
• Plan targeted email distribution for major brand moments and scaling campaigns

Key requirements

• >3 years in email marketing including segmentation, automation and customer journeys
• Experience with ESPs (Sailthru, Klaviyo, Selligent or similar)
• Solid understanding of HTML for email, basic CSS
• Proficiency in Google Analytics and custom reports
• Experience using project management tools (Asana, Trello, Monday.com)
• Proficiency in Microsoft Excel, Adobe Creative Suite and Google Workspace
• Experience working in agile environments and adapting to shifting goals
• Proven contribution to ideation, launch and execution of multi-stage email campaigns
• Experience in publishing or fashion/beauty brands is a plus

• collaboration
• data-driven decision making
• clear communication
• ESP proficiency (Sailthru, Klaviyo, Selligent)
• HTML for email with basic CSS
• Google Analytics (custom reports)

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