Senior Account Director, Sport & Entertainment – Burson

Overview

As Senior Account Director, you will lead the adidas and Spotify accounts, bringing best-in-class media and creator insight to life. You’ll drive global-local storytelling, collaborate with creative teams, and deliver memorable earned campaigns. Your work shapes brands’ connections with culture, sports, and music audiences, across UK and international markets. You’ll mentor a team and manage complex relationships to fuel growth and impact.

Pay / Benefits

• robust benefits and people programs
• professional development opportunities
• mentorship programs with industry leaders
• vibrant and inclusive company culture
• hybrid work model (office ~4 days/week)
• accommodations or flexibility during interview process

Responsibilities

• Lead an ambitious team and guide delivery
• Manage client relationships with senior stakeholders
• Provide media and creator insight on the evolving landscape
• Collaborate with the creative team to concept and activate ideas
• Create assets and content for global and local storytelling
• Act as market liaison and coordinate global/local events
• Write strategic plans and pursue strong creative output
• Leverage data and insights to drive storytelling effectiveness
• Coordinate global and local events

Key requirements

• Experience landing brands into UK football and music culture and niches
• Creative and strategic thinker
• Proven track record in creating and activating impactful campaigns for big brands
• Strong understanding of media and creator landscape (UK) and media relations experience
• Strong client handling and leadership skills; from design to delivery
• Proficient in preparing and managing budgets
• Team player with collaborative mindset
• Strong organizational skills with attention to detail under pressure
• Global communications experience required

• creativity
• strategic thinking
• strong communication
• media relations
• creator landscape understanding
• data and insights-driven storytelling

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