TikTok Commerce – Growth Strategy Manager, Business Planning and Operation

Overview

In this role you partner with senior leaders to translate strategic goals into actionable e-commerce plans that drive growth across EU markets. You will shape go-to-market, merchant and merchandise strategies, and lead cross-functional initiatives to hit business targets. You’ll build and track operational metrics and report on performance, ensuring alignment with company growth objectives. This is a hands-on, analytics-driven opportunity to influence content-based e-commerce and scale initiatives across TikTok’s ecosystem.

Responsibilities

• Disassemble goals and formulate budget plans aligned with strategic initiatives
• Formulate go-to-market, merchant growth and merchandise strategy for EU markets and evolve it based on business needs
• Develop acquisition, assortment growth and content growth strategies with prioritization and metrics
• Lead cross-functional initiatives and special projects to deliver growth in targeted areas
• Collaborate with multiple TikTok teams to develop plans and achieve business goals (campaigns, TikTok Shopping Center, mass acquisition & incubation)
• Build and monitor the operational index and facilitate periodic business reviews and reports

Key requirements

• Experience in e-commerce operations or e-commerce strategy
• Analytical, data-driven, structured thinking and goal-oriented
• Ability to articulate thesis and strategies independently
• Proficiency in English

• Collaborative
• Entrepreneurial
• Proactive
• Data-driven analysis
• Strategic planning
• Cross-functional project leadership

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