Digital Marketing Manager – International Accessories & Footwear Brand

Overview

In this role, you will lead the digital marketing strategy for Western markets of a luxury accessories and footwear brand. You will collaborate with cross-functional marketing teams to optimize digital activity and drive performance. You will manage the digital budget to hit ROAS targets and share actionable insights from campaign analytics. You will work closely with partners and coach the Senior Digital Marketing Executive, contributing to the brand’s growth in a fast-paced, fashion-focused environment. This is an opportunity to shape data-driven marketing in a international luxury context.

Responsibilities

• Define and lead the Western markets digital marketing strategy aligned with business goals
• Collaborate with internal stakeholders and Marketing team to improve performance of digital activity
• Adopt a test-and-learn approach to drive performance through innovative ideas
• Analyse performance, generate detailed reports, and optimise campaigns based on insights
• Own the digital marketing budget, ensure efficient spend and ROAS targets
• Maintain industry awareness and propose opportunities and new initiatives
• Build strong relationships with partners
• Line manage and develop the Senior Digital Marketing Executive

Key requirements

• 3+ years of digital marketing experience
• Proven track record of achieving campaign KPIs
• Strong analytical mindset with data-driven decision making
• Tech literacy with Excel
• Experience with reporting/analytics tools such as Google Analytics
• Proven experience managing large media budgets
• Proactive and collaborative work approach; able to work independently and in a team
• Line management experience
• Knowledge of fashion retail is preferred
• Ability to work in a small team in a rapidly changing business

• proactive
• collaborative
• team-oriented
• Excel
• Google Analytics
• analytics tools

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