Senior Digital Marketing Executive

Overview

In this Senior Digital Marketing role, you will design and execute digital strategies to raise awareness, build brand visibility, and drive revenue for Kainos Digital Services. You’ll own multi-channel campaigns across SEO, social, email, and paid media, collaborating with_content teams to amplify campaign impact. You’ll monitor performance, generate actionable analytics, and optimise journeys to improve engagement and ROI. This role offers hands-on ownership of campaigns in a fast-paced, collaborative environment that values experimentation and growth.

Responsibilities

• Coordinate and deliver integrated digital marketing campaigns driving awareness, account engagement, contact generation, and pipeline growth across Digital Services target markets.
• Lead execution across digital channels including web, email, marketing automation, paid media, SEO, PPC, and social media, ensuring activity is integrated, measurable, and aligned to business priorities.
• Own the day-to-day management of Kainos Digital Services’ social media presence, especially LinkedIn, including content scheduling, publishing, employee advocacy, community engagement, and performance optimization.
• Collaborate with content, sector marketing, and business stakeholders to develop digital content that supports campaign objectives and strengthens market presence.
• Manage and optimise marketing automation platforms and workflows to support campaign delivery, lead nurturing, audience segmentation, and customer engagement.
• Plan, execute, and optimise paid media campaigns across channels such as Google Ads and LinkedIn Ads, ensuring targeting, budgets, and measurable outcomes.
• Develop, maintain, and improve digital reporting, attribution, and dashboards to provide insights on engagement, pipeline contribution, and ROI.
• Collaborate with Sales and Sector marketing to align digital activity with engagement and pipeline goals and account priorities.
• Test and optimise landing pages, user journeys, conversion funnels, and digital experiences through ongoing experimentation.
• Ensure the Digital Services website is accurate and optimised for traditional and AI-powered search and discovery experiences to improve visibility and conversion.
• Monitor emerging trends in search, AI, digital platforms, and customer behaviour, implementing improvements to strengthen digital presence.
• Drive digital marketing best practices through continuous learning, testing, and optimisation across all channels.

Key requirements

• Proven experience developing and executing digital marketing strategies in a B2B environment.
• Strong knowledge of core digital channels: SEO, paid media, social (LinkedIn), email, and content marketing.
• Experience with marketing automation and CRM platforms.
• Strong analytical skills with ability to interpret data, build reports, and demonstrate ROI.
• Understanding of attribution models and marketing performance measurement.
• Excellent written and verbal communication for compelling B2B content, especially social.
• Ability to collaborate with Sales and stakeholders to drive impact.
• Proactive, organised, and able to manage multiple campaigns and deadlines.
• Experience managing corporate LinkedIn and social channels with analytics to optimise reach and business impact.
• Experience applying SEO and content optimisation for traditional and AI-powered search.

• collaboration
• analytical mindset
• proactivity
• SEO
• paid media
• social media management

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