Sr Marketing Manager, Market Development

Overview

In this role, you will shape and lead the international market development strategy to accelerate adoption of Automated Insulin Delivery (AID) and position Omnipod as the global standard of care. You will serve as the primary marketing owner for regional market development programs and work with cross‑functional teams to translate insights into action. You will engage with KOLs and educate HCPs while guiding regional sales training and asset development. This role offers the chance to impact market access, education, and brand growth across international markets, including collaboration with global teams to align strategy and execution.

Responsibilities

• Develop international market development strategies and plans leveraging market dynamics, care pathways, and adoption barriers
• Identify and address barriers to therapy adoption across key customer segments
• Collaborate with global segment, medical, market access, and local markets to drive adoption of Omnipod and AID
• Create and support market development programs and marketing materials to boost international adoption
• Lead International Marketing efforts for KOL engagement and HCP education with cross-functional alignment
• Support regional sales training on AID positioning, value story, and messaging
• Partner with Product Management, Clinical, Medical, and Global Market Access to translate adoption insights into actions
• Coordinate with priority local markets throughout the therapy adoption lifecycle to adjust messaging and strategy
• Lead and develop the international market development team, ensuring high-quality execution
• Collaborate with Intl DTC & HCP teams on asset development for awareness and education within the brand plan

Key requirements

• 8+ years in global/international marketing, medical affairs, market development, or strategy roles
• Strategic thinker with strong organization and project management skills
• Proven track record in building markets or accelerating therapy/product adoption
• Strong understanding of global healthcare systems
• Cross-functional leadership and influence in matrix environments
• Experience in local and regional marketing roles
• Excellent people, communication, and executive presentation skills
• Healthcare, medical device, or pharmaceutical experience preferred
• Fluent English; second European language preferred

• cross-functional collaboration
• strategic thinking
• executive communication
• global/international marketing
• market development
• KOL engagement

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