Senior Director Creative Strategy

Overview

As Creative Strategy Snr Director, Consumer Beauty, you lead disruptive creative strategy for Coty’s iconic Consumer Beauty brands in color cosmetics and mass scenting. The role blends strategy and hands-on creative, partnering with SVP Brand & Equity, creative and brand teams to craft ideas, cultural levers, and compelling storytelling. You’ll operate in a fast, entrepreneurial environment, ensuring clarity and impact in reviews and delivery. This is a global, hybrid role with autonomy to shape brands in a dynamic market.

Pay / Benefits

• hybrid working policy (up to 50% from office, 50% remote)
• Wimbledon office base with flexible Omni-working
• dynamic, diverse team environment
• opportunity to shape global brands

Responsibilities

• Lead creative strategy across Consumer Beauty brands (color cosmetics, mass scenting/fragrance, personal care)
• Write disruptive, insight-driven strategy and develop compelling product claims
• Partner with creative and brand teams to generate and articulate fresh ideas
• Present storytelling in a way that is clear, influential and strategically flawless
• Develop claims and messaging that are on-brand and market-ready
• Maintain a social-first mindset and brand-building in Meta-driven environments
• Operate globally with knowledge of US and European beauty markets
• Hands-on, autonomous contributor who can move quickly from concept to delivery

Key requirements

• 15+ years experience in an agency or in-house brand strategy/creative strategy
• Global outlook with familiarity across UK/EU/Global mass consumer beauty
• Digitally literate and culturally plugged in; adept with social platforms
• Excellent written and verbal communication; ability to engage across hierarchy and with external partners
• Roll-your-sleeves-up do-er; capable of autonomous work under pressure
• Agile, adaptable to changing business/brand contexts
• Experience in modern beauty landscape; strong aesthetic judgment
• Ability to co-create with senior leadership, creatives, and brand teams

• collaborative
• proactive
• resilient under pressure
• digital literacy
• cultural fluency in beauty markets
• experience with social-first brand building

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