Manager, Product Marketing

Overview

In this role you will lead data-driven, end-to-end marketing campaigns for PGA TOUR 2K, shaping live-service experiences and partnerships. You’ll work across the Integrated Marketing team to drive player satisfaction, awareness, and revenue, leveraging insights and in-game testing to optimize messaging and offers. You’ll manage high-profile brand partnerships and activations, coordinating with internal teams and external partners to bring licensed content to life. This is a fast-paced, cross-functional role that combines product literacy with creative execution to grow the franchise.

Responsibilities

• Manage end-to-end marketing campaigns across the live-services machine, including title-level planning, seasonal creatives, and real-money activations
• Represent player needs through insights, analytics, and hands-on feature testing to highlight product value
• Own in-game lifecycle strategy, crafting messaging and offers to guide players through optimal experiences
• Lead brand partnerships, influencer tie-ins, and promotional activations with internal and external partners
• Build and maintain high-trust relationships across the Business Unit and shared services to enable seamless campaign execution

Key requirements

• Proven experience in product marketing, live-service campaign management, or lifecycle marketing in gaming or digital entertainment
• Extensive knowledge or interest in sports, ideally golf
• Ability to deliver integrated campaigns that drive awareness, acquisition, and retention
• Strong data interpretation to influence real-time decisions and measure marketing performance across owned, earned, and paid channels
• Familiarity with PC & console marketing (PlayStation, Xbox, Steam)

• Cross-functional influence
• Operational rigor
• Content & channel fluency
• Data-driven marketing
• Campaign analytics and measurement
• In-game feature testing and user experience understanding

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