Influencer Strategy, Account Director – Burson

Overview

As an Influencer Strategist at Burson, you will shape influencer roles within integrated communications for a portfolio of clients. You translate client challenges into clear influencer strategies, audience frameworks, creator ecosystems, and measurement approaches. You’ll act as a trusted strategic advisor, collaborating with account teams to ensure consistency across briefs, creative development, activation, and evaluation. You join a team navigating the evolving influencer landscape to help brands make informed, impactful decisions.

Pay / Benefits

• robust benefits and people programs
• mentorship programs with industry leaders
• hybrid work environment (office ~4 days a week)
• accommodation and flexibility during interview process

Responsibilities

• Develop insight-led influencer strategies aligned with broader communications and business objectives
• Build audience frameworks and creator ecosystems selecting influencers, experts, advocates and community voices
• Shape cross-platform influencer strategies across social, video, podcast, live and emerging channels
• Lead influencer planning, creator selection, partnership frameworks and content strategies for effective creative work
• Provide senior counsel on creator partnerships, governance, compliance, brand safety and risk management
• Build trusted client relationships through workshops, presentations and strategic discussions
• Drive organic growth and new business opportunities including pitches and proposals
• Partner with PR, creative, paid, corporate affairs and analytics teams to deliver integrated campaigns and measurable impact

Key requirements

• Senior experience leading influencer marketing, social media in agency or client-side environments
• Contribute to best practices across influencer planning, audience strategy, governance and measurement
• Hands-on familiarity with influencer discovery, social listening, and analytics platforms (e.g., CreatorIQ, Brandwatch, Traackr)
• Excellent written and verbal communication skills for navigating stakeholder landscapes and articulating strategies
• Commitment to DEI and inclusive culture, championing diversity in creator representation and team talent

• excellent communication
• stakeholder management
• collaboration
• influencer discovery
• social listening
• analytics platforms (CreatorIQ, Brandwatch, Traackr)

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