Lead Product Marketing Manager

Overview

In this role you lead the go-to-market for a Tes product vertical, collaborating closely with Product, Sales and Marketing to define compelling messaging and drive demand. You own product positioning, craft campaigns, and enable cross-functional teams to optimise conversion and retention. You will mentor a small team and partner with regions to support growth and value delivery for schools. This is a chance to shape a unified product marketing function within a fast-growing EdTech context and directly impact school outcomes.

Pay / Benefits

• 25 days annual leave rising to 30
• 5% pension
• State of the art offices
• Benefits via My Benefits World
• Eye care cover
• Life Assurance

Responsibilities

• Develop and own marketing plans to generate demand, pipeline and brand awareness
• Act as strategic partner to drive market expansion across regions
• Create positioning, messaging frameworks and value propositions
• Collaborate with Creative and Communications to produce guides, blogs, webinars and case studies
• Monitor market trends and competitors, translating insights into strategy
• Partner with Sales, Customer Success and Product to improve customer experience and conversion
• Create sales enablement materials (battlecards, ROI tools, pitch decks, market narratives)
• Own campaign reporting, analysis and optimisation
• Lead and develop a small team with coaching and performance management
• Support Marketing Director in aligning product marketing strategy with broader activities

Key requirements

• Proven experience in revenue, growth or product marketing within SaaS or EdTech
• Experience partnering with Sales to maximise conversion and revenue
• Ability to articulate product value with compelling messaging
• Experience delivering integrated multi-channel campaigns
• Experience leading and managing a small team

• Strong storytelling and messaging development
• Strategic thinking with planning and campaign management
• Data-driven and commercially minded
• Salesforce
• Looker
• Google Analytics

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