Sales Manager – MI Brands (EU)

Overview

In this role, you will drive dealer-led growth across EU markets for our MI brands. You will build and manage dealer partnerships, hit sales targets, and support campaigns and product launches. You’ll work cross-functionally with marketing and channel teams to optimize sell-through and ensure dealer compliance. This is a strategic, hands-on position that combines high-level planning with execution in a dynamic, music-focused business. You’ll be central to expanding our MI dealer channel and shaping regional success.

Pay / Benefits

• 24 days annual leave (plus public holidays)
• Private healthcare
• Pension scheme
• inMusic UK Employee Assistance Programme
• Cycle To Work scheme
• Staff discount on inMusic products (personal use)

Responsibilities

• Manage and grow dealer accounts across designated EU markets
• Achieve sales targets and execute channel strategies and action plans
• Recruit and nurture direct dealer relationships and conduct performance reviews
• Coordinate with marketing for local campaigns and product demos
• Analyze sales performance to identify whitespace and tailor initiatives for MI verticals
• Support new product launches with planning, demos, and channel marketing
• Collaborate with dealers on future planning and optimization
• Ensure dealer compliance with SDA requirements including displays and merchandising
• Maintain CRM data, forecasts, and territory insights
• Participate in trade events, roadshows, and local activations

Key requirements

• 5+ years of sales experience in MI or audio technology with dealer management
• Deep product knowledge relevant to musicians, producers, and educators (synths, drum machines, interfaces, digital production tools)
• Ability to balance strategic thinking with tactical execution
• Fluent in English; additional European languages a plus
• Willingness to travel up to 40%
• Passion for music creation, instruments, and technology

• relationship management
• strategic thinking
• communication
• CRM data management
• territory planning and forecasting
• channel marketing and campaign activation

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