Sales Enablement Lead

Overview

In this role you will build the enablement engine for Scale’s EMEA go-to-market. You’ll design onboarding and maintain a central knowledge base to ensure sellers and partners execute with speed, quality, and consistency. You translate a complex AI and public-sector GTM into practical field playbooks, templates, and collateral. You’ll work with cross-functional teams to keep enablement current and actionable, driving measurable improvements in deal execution and ramp time. This is a hands-on, builder role with high impact on the EMEA market.

Responsibilities

• Design and run the structured onboarding program for EMEA GTM hires across sales, strategy, solutions, and adjacent roles
• Own and maintain a centralised GTM knowledge base with market- and role-specific organization
• Establish governance to keep materials current and non-duplicative; adapt global content for local use
• Create a recurring enablement cadence covering product updates, deal deconstructions, customer stories, and skills training
• Develop reusable tools, templates, and playbooks for priority deals and field execution
• Capture learnings from strategic deals and feed them back into materials and cadences
• Translate Scale’s AI capabilities for both technical and non-technical government stakeholders
• Collaborate with cross-functional teams (Sales, Strategy, Solutions Engineering, Product, Marketing, Legal, Finance, Delivery, People) to standardise artefacts and improve execution

Key requirements

• Experience in sales enablement, GTM operations, revenue operations, or related commercial roles
• Knowledge of B2B or enterprise sales motions; public sector, AI, data, SaaS, or technical product exposure is a plus
• Excellent written communication and ability to distill complex information into practical materials
• Strong programme management skills with ability to manage multiple workstreams and stakeholders
• High commercial judgement and curiosity about what sellers and customers need
• Ability to influence cross-functionally across multiple teams
• Builder mindset with comfort creating structure from scratch and iterating quickly
• Attention to quality and detail with bias toward speed and practical execution

• Cross-functional collaboration
• Clear and pragmatic communication
• Strategic thinking with hands-on execution
• Sales enablement
• GTM operations
• Revenue operations

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