Legal Counsel

Overview

As Legal Counsel at ASOS, you will act as a key contact for diverse legal areas across the business, providing commercial and regulatory advice with a global scope. You will work closely with the Head of Legal and Senior Counsel, supporting cross-border matters and risk management. This role combines hands-on contract work with strategic legal guidance to enable growth, brand integrity, and compliant marketing. You will engage with multiple stakeholders to move projects forward and contribute to a culture that values inclusion and learning.

Pay / Benefits

• employee discount
• employee sample sales
• 25 days paid annual leave + extra day
• performance-related bonus
• private medical care
• personalised learning opportunities

Responsibilities

• Advise on marketing, advertising compliance and consumer protection rules; support influencer/talent agreements and content usage terms
• Draft, review and negotiate a wide range of commercial contracts (wholesale, brand partnerships, supplier agreements) and supervising marketplace/brand collaborations
• Provide guidance on supply chain and property matters, including logistics and warehousing contracts
• Advise on sustainability regulatory requirements, ESG reporting, and green claims
• Support on cross-border legal matters, escalate risks, and liaise with external counsel when needed
• Deliver training on relevant legal issues to the Legal team and the business
• Build relationships with internal stakeholders, manage critical projects, and drive multidisciplinary initiatives
• Champion Diversity, Equity & Inclusion initiatives within the team and company
• Identify and procure external legal advice as needed to support business objectives
• Be the primary point of contact to drive projects forward with multiple stakeholders

Key requirements

• General commercial legal experience in negotiating and advising on commercial contracts
• PQE Qualified Solicitor with experience
• Enthusiastic adopter of AI technologies
• Approachable and adaptable communicator with stakeholders across geographies
• Experience in fast-paced, growing in-house or private practice environments
• Excellent communicator able to build relationships across all levels of the business

• excellent communication
• adaptability
• commercial mindset
• contract drafting and negotiation
• advertising regulatory compliance (ASA, CAP, consumer protection)
• AI in marketing and content generation

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