Senior Performance Marketing Manager (Paid Social)

Overview

As Paid Social Lead at iwoca, you own and scale paid social across Meta, TikTok, LinkedIn, and beyond to launch and grow a multi-product portfolio including flexi-loans and credit cards. You’ll shape channel strategy, creative approach, and measurement, driving incremental ROI and top-of-funnel growth while building a robust creative engine with video and influencer partnerships. This role blends performance, brand, and AI-native workflow to accelerate a multi-product launch and maximize customer value.

Pay / Benefits

• Flexible working hours
• Medical insurance
• 25 days’ holiday + birthday day
• Sabbatical after four years
• 3% pension contributions
• Employee equity incentive

Responsibilities

• Own Paid Social channel vision, roadmap, budget allocation, and performance reporting to leadership
• Lead credit card product launch strategy and measurement framework via paid social
• Architect full-funnel structures across Meta, TikTok and LinkedIn with clear success metrics
• Manage multi-product overlap and audience strategy to serve different customer needs
• Expand reach with content-led lead capture campaigns and untapped platforms
• Scale to new platforms (e.g., LinkedIn, YouTube Shorts) with genuine opportunities
• Develop standout creative through video and influencer marketing and test frameworks
• Partner with Brand to align performance and brand creative
• Design and run conversion lift and geo-lift studies to prove incremental value and inform budgets
• Collaborate with Data Science, Acquitech, Engineering, Compliance, and platform reps for attribution and experiments
• Lead and develop a Performance Marketing Executive, fostering strategic thinking and commercial analysis
• Coordinate cross-functional efforts for landing page and signup flow optimization to reduce drop-off

Key requirements

• Mechanically curious about platform algorithms and industry trends
• High-initiative with proven ability to define experiments and drive projects without briefs
• Analytically self-sufficient with a focus on CLTV, ROI, and marginal returns
• AI-native in using AI tools for analysis, reporting, or automation
• Commercially minded with focus on profitable customer acquisition and lifetime value
• Proven track record of scaling paid social budgets based on measured performance
• Deep campaign architecture expertise on Meta (bidding, audiences, creative interaction)
• Experience with multi-product, multi-market, value-based bidding models
• Strategic creative capability linking concepts to commercial hypotheses

• initiative
• strong analytical mindset
• commercial acumen
• Meta bidding strategies and audience signals
• TikTok advertising at scale
• LinkedIn and YouTube Shorts advertising

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