Overview
In this role you will lead the marketing for fintech payments products, shaping go-to-market plans and cross-functional execution. You’ll translate product value into sales tools and thought leadership materials, while monitoring market trends to stay ahead. Working in a global, open and fast-paced environment, you’ll partner with engineering, product, and sales to drive impactful launches and consistent brand messaging.
Responsibilities
- Plan and execute launches of new products/features and support cross-functional implementation
- Develop GTM strategy and plans in collaboration with stakeholders
- Create sales enablement materials (pitch decks, case studies, white papers, sheets) and adapt assets for strategic requests
- Organize collateral library and improve internal processes for efficiency
- Provide market intelligence by tracking industry trends and topics
- Generate ideas for programs and materials to foster industry thought leadership
- Develop messaging for online and offline channels and ensure brand consistency with corporate communications
Key requirements
- Fintech software experience and enterprise applications background
- Marketing Manager experience in fintech
- Experience marketing to large corporates (B2B)
- Experience with enterprise platforms and advertising tech
- Proven collaboration with engineering, product, and sales teams
- Strong written and verbal communication, persuasion skills
- Self-motivated with ability to work autonomously
- Creative with attention to detail
- strong communication
- persuasion
- collaboration
- GTM strategy
- sales enablement material creation
- messaging development for online and offline channels
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