TikTok Commerce- Campaign Manager

Overview

In this role you will lead and optimize TikTok-driven marketing campaigns, from strategy to execution, to fuel growth through IP campaigns (User, Creator, Brand). You will coordinate cross-functional resources and collaborate with category teams, user research, creator managers, and partners to maximize brand impact. You will analyze competitors and explore new IP modes, driving efficient campaigns and influential outcomes across stakeholders. This role offers the chance to shape how brand IP scales with partners and users in a fast-paced environment.

Responsibilities

• Develop and implement campaign strategies to grow TikTok campaigns as core growth levers
• Lead end-to-end IP marketing campaigns (User IP, Creator IP, Brand IP) including concept, development, and execution
• Analyze competitors’ brand IP and campaigns to identify new IP opportunities
• Coordinate cross-departmental resources to support growth-focused campaign activities
• Collaborate with cross-functional stakeholders (category teams, user research, creator managers, partners) to create and optimize campaigns
• Amplify brand IP influence through collaboration with partners and users across teams

Key requirements

• Strong communication skills and cross-functional experience across multiple projects
• Proficient in English and Turkish
• Experience independently planning and executing marketing and e-commerce campaigns
• Familiarity with TikTok and other content platforms or experience in commerce (a plus)
• Experience with managing third-party stakeholders, agencies, and brand partner relationships

• Excellent communication
• Cross-functional collaboration
• Strategic thinking
• Campaign planning and execution
• Brand IP analysis and optimization
• Cross-stakeholder coordination

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