Overview
In this role you will drive TikTok Shop France sell-out and manage collaborations with agency partners and TikTok Shop HQ. You’ll optimize the customer decision journey and content engagement, while coordinating with marketing and commercial teams to align on activation plans. You will influence cross-functional stakeholders to deliver brand-aligned, performance-driven results on the platform.
Responsibilities
- Drive sell-out (GMV) performance on TikTok Shop France in line with objectives and manage sell-in with the agency partner
- Collaborate with Marketing Manager to deliver content engagement metrics
- Oversee lower-funnel activations on TikTok Shop, with emphasis on Live content
- Manage portfolio and pricing strategy for the platform within WE guard-rails
- Co-create FY activation plan with Marketing Manager aligning with WE Incubator objectives
- Coordinate with Philips TikTok Shop Agency Partner to deliver activation calendar and ensure content aligns with brand guidelines
- Manage A&P and promo spend for the channel; be the key user for SAP
- Track performance across GMV, content engagement and outputs, optimizing as needed
- Build strong relationships with TikTok Account Management Team to secure brand and commercial opportunities
- Support Marketing Manager with planning and delivery of handle content, affiliate outreach and ads
- Stay updated on TikTok trends and integrate best practices into Philips content plan
Key requirements
- Minimum 5 years in Account Management with a strong e-commerce background
- Experience in a global, brand-led, consumer-focused organization
- Fluent in French (communication)
- Hands-on P&L management experience
- Proficient in creating impactful presentations using PowerPoint
- Proven track record of optimizing customer decision journey and UX
- Strong stakeholder management and cross-functional alignment skills
- Passion for new technologies and capability to grow in role
- strong communication
- team player
- stakeholder management
- PowerPoint
- P&L management
- SAP
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