Sales Manager – Best Practice

Overview

In this role you drive revenue for one of our fastest-growing event products, leading day-to-day sales and supporting junior staff. You will execute the show strategy, manage exhibitor and sponsorship revenue, and ensure targets and budgets are met. You’ll collaborate with a dynamic team to deliver a strong sales campaign and maintain high-quality communications with prospects, exhibitors and partners. This is a fast-paced growth opportunity with scope to evolve into a leadership position.

Responsibilities

• Manage daily show sales and oversee junior staff as appropriate
• Meet and exceed personal sales targets across the event
• Execute show strategy for new and existing businesses
• Deliver campaign strategy including exhibitors, stand sales, and sponsorship revenues
• Ensure sales plan aligns with targets, budget, and activity metrics (outbound calls, meetings)
• Support staff in developing new revenue streams and complex sponsorships
• Mentor junior sales team and share best practices
• Maintain up-to-date prospect database per CRM policy
• Ensure high-quality, consistent communication with prospects, exhibitors and partners
• Undertake other duties as reasonably requested

Key requirements

• Strong written and verbal communication
• Sales experience
• Proven ability to hit/exceed targets
• Excellent stakeholder management and interpersonal skills
• Experience in fast-paced environments
• Strong organisational and multitasking ability
• Strong administrative skills
• Able to work independently and within a team
• CSM does not usually offer sponsorship for this role
• Possibility of DBS or credit check depending on requirements

• strong communication
• interpersonal skills
• self-motivation
• CRM management
• prospect database management
• outbound sales activities

…