Field Marketing Manager, UK & Nordics

Overview

In this role you will lead the UK, Benelux and Nordics marketing strategy and execution to raise awareness, drive engagement and generate high-quality leads. You work closely with global and local marketing, sales and events teams to deliver demand generation, ABM and compelling local assets. You own local event programs and create assets (case studies, whitepapers) to support campaigns. You will partner with sales to measure performance, spot market shifts, and scale programs to accelerate growth in Northern Europe. This is a mission-driven opportunity at a fast-moving, unicorn SaaS company focused on transforming B2B marketing with data and AI.

Pay / Benefits

• diverse global team
• AI fundamentals trainings
• learning resources (Spotify, LinkedIn Learning, Blinkist, MasterClass)
• ESOP eligibility
• referral bonuses
• social impact volunteering

Responsibilities

• Develop and execute the regional marketing strategy for UK, Benelux & Nordics in alignment with global programs
• Manage local marketing activities: demand generation, ABM, events, customer marketing, web, content and PR
• Own and organize Insider One-led and external events, including speaker recruitment and logistics
• Create locally relevant assets (case studies, whitepapers, guides) to support sales and campaigns
• Collaborate with sales to measure performance, lead quality and forecast accuracy
• Provide market insights, identify trends and opportunities to extend offerings for greater client value
• Identify emerging markets and shifts, and implement new sales/marketing initiatives
• Present marketing, revenue forecasts and progress to management
• Ensure alignment with Marketing, Sales Operations, Sales Engineering and Enablement

Key requirements

• Minimum 2+ years in B2B SaaS marketing with proven demand generation, field marketing and event management experience
• Leadership experience with building and managing teams
• Knowledge of the digital space
• Experience with marketing automation and CRM tools (HubSpot, Marketo, Eloqua, Pardot, Salesforce)
• Excellent oral and written communication; ability to create and pitch marketing materials; strong creative problem-solving
• Attention to detail
• Excellent event planning and execution skills
• Positive attitude and ability to thrive in a fast-moving environment

• leadership
• communication
• creativity
• marketing automation
• CRM tools
• demand generation

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