Global Head of Digital & eCommerce – Luxury Brand

Overview

As Head of eCommerce, you will define and lead the company’s online commerce strategy to drive growth across all e-commerce touchpoints. You will report to the CEO and own P&L, shaping performance, CRO, digital, and CRM initiatives. You will collaborate with a cross-functional marketing team to scale the brand’s ecommerce presence in a luxury market. This is a high-impact role with a clear mandate to accelerate revenue and elevate customer experience in a premium environment.

Pay / Benefits

• bonus
• excellent benefits

Responsibilities

• Define and lead ecommerce strategy across all touchpoints (online trading, Performance, CRO, digital, CRM)
• Own full P&L for ecommerce initiatives
• Drive growth through data-driven optimization and customer lifecycle management
• Collaborate with cross-functional teams to align ecommerce with brand protection and positioning
• Oversee initiatives to improve conversion, average order value, and retention
• Lead performance marketing and CRM programs to maximize lifetime value
• Report to the CEO and influence company-wide digital strategy

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