Group Marketing Manager

Overview

In this role you lead the marketing function for a rapidly growing renewable energy group, building a data-driven lead-generation engine that supports sales growth across UK markets. You’ll manage brand, content, PR, and group-wide marketing initiatives, coordinating with external agencies. You will optimize customer journeys, oversee marketing automation with HubSpot, and report on performance to enable strategic decisions. This is a hands-on, high-impact role with a strong focus on growth and cross-functional collaboration.

Pay / Benefits

• LTIP
• office-based in London HQ (4 days per week)
• permanent, full-time role
• start ASAP

Responsibilities

• Develop and execute a data-driven marketing strategy to generate high-quality leads and drive revenue across key UK markets
• Plan, manage, and optimise multi-channel campaigns (digital, email, SEO, events, content, video, emerging platforms)
• Own and manage the marketing budget to maximise ROI and customer acquisition
• Collaborate with sales to improve lead quality, conversion rates and acquisition performance
• Manage the full customer marketing journey from lead gen to retention, upselling and referrals
• Drive website, landing pages, and customer journey optimisation through testing and analytics
• Build and oversee marketing automation workflows and CRM campaigns (HubSpot) to boost engagement and conversions
• Lead brand development and ensure consistent messaging across divisions
• Oversee PR, external agencies, designers, and creative partners for brand awareness and demand generation
• Develop engaging content (case studies, resources, digital assets) to drive qualified enquiries
• Establish reporting frameworks tracking KPIs (lead gen, conversion, CAC, ROI) and provide actionable insights
• Lead and develop the marketing function and external partners to support growth across multiple business units
• Ensure a cohesive, scalable group-wide marketing approach across the organization

Key requirements

• Proven track record building, managing, and scaling B2C lead generation programmes, with D2C experience preferred
• Ability to own marketing strategies and outcomes independently, driving performance and revenue impact
• Experience as a senior marketer in fast-paced, high-growth/startup environments with autonomous decision-making
• Strong hands-on experience in performance marketing channels (paid, SEO, email, digital acquisition)
• Experience managing budgets and optimising spend for ROI and lead generation
• Solid understanding of customer acquisition funnels, CRO, and data-driven marketing methodologies
• Experience using CRM and marketing automation platforms, ideally HubSpot, for automated customer journeys
• Excellent analytical and reporting skills with ability to translate data into actions
• Comfort presenting results and recommendations to senior leadership
• Discipline areas: Renewable Energy, Corporate and Professional

• Ambitious and commercially driven
• Strong collaboration and cross-functional alignment
• Autonomy and strategic decision-making
• Performance marketing channels (paid, SEO, email)
• Marketing automation (HubSpot)
• CRM usage and automation

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