Regional Sales Manager – Slice & Pack

Overview

In this role you drive growth for GEA’s Slice & Pack segment across England, Scotland and Wales, combining account management with capital equipment sales in food processing. You will cultivate strategic customer relationships, identify opportunities for slicing, portioning, loading, packing and integrated line solutions, and lead technical and commercial proposals. You’ll work with a cross-functional team to support trials, demonstrations, and project handovers, traveling to sites and events to advance the territory. This position offers impact through expanding market share and delivering turnkey production line solutions.

Responsibilities

• Develop and grow strategic customer accounts
• Identify and pursue capital equipment opportunities
• Build relationships with production, engineering, operations and procurement stakeholders
• Conduct site surveys and process reviews
• Oversee technical and commercial proposals
• Support demonstrations, trials and factory visits
• Maintain CRM data and sales forecasts
• Support contract negotiations and project handovers
• Represent GEA at exhibitions and industry events
• Travel extensively within territory with occasional travel to European manufacturing sites and test centres

Key requirements

• Proven capital equipment sales experience within food processing or food packaging
• Strong account management and business development background
• Experience managing complex sales cycles
• Technical solution-selling capability
• Strong commercial and negotiation skills
• CRM and MS Office proficiency
• Ability to work independently across a regional territory

• Account management
• Relationship building
• Negotiation
• Capital equipment sales
• Technical solution selling
• Integrated line solutions

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