Assistant Manager Counter Lead

Overview

In this role you drive sales and brand integrity at the counter by staying consumer-focused and professional. You will execute local brand plans, coordinate events and omnichannel efforts, and protect the brand image through excellent service. You lead with brand values, manage refunds and complaints within guidelines, and use digital tools to keep knowledge current. You collaborate with cross-functional teams to deliver an industry-leading experience and grow a loyal customer base.

Responsibilities

• Present and uphold a credible Brand image to customers and partners
• Drive sales through exceptional service and retail standards
• Follow brand, store, and company procedures to maintain efficiency
• Understand daily/weekly targets and contribute to achieving them
• Leverage eventing, Omni, and digital channels to expand sales
• Monitor competitor activity and identify missed opportunities
• Utilize social media to protect and enhance the Brand image
• Deliver the Brand Strategy and local plans
• Plan and implement local marketing and events aligned to retailer activity
• Exhibit service excellence with a zero-complaint culture and surprise-and-delight
• Act as Brand ambassador to bring brand values to life
• Manage refunds/complaints per guidelines, consulting Area Manager as needed
• Use digital tools to stay updated on product knowledge
• Implement consumer recruitment and retention strategies to grow loyalty
• Maintain up-to-date product knowledge for a leading consumer experience
• Ensure excellent standards in product, housekeeping, displays, messaging, and pricing
• Review and maintain retail standards daily and complete deliveries/stock movements within timeframes
• Execute auditable processes and take corrective action for risk areas
• Fulfil information requests accurately and on time
• Minimise stock loss by following security policies
• Create a safe shopping environment complying with policies
• Achieve acceptable health & safety audit grades
• Manage daily replenishment and use commercial reports for decisions
• Plan and deliver visual merchandising per guidelines and timelines
• Identify stock issues and inform Area Manager when out of control
• Oversee promotions/discounts per company guidelines
• Identify trends and suggest product performance improvements

Key requirements

• Experience in a fast-paced retail and/or consumer-facing environment
• Ability to drive self-development
• Commercial understanding and awareness of industry
• Effective communication, organisation and prioritisation skills

• customer-focused
• ambassadorial mindset
• strong communication
• digital tools usage
• ability to analyse commercial reports
• visual merchandising planning

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