Senior B2B Events Marketing Manager

Overview

In this role, you will lead B2B event programming for Visa Commercial Solutions across Europe, partnering with sales, product, marketing, and leadership to drive brand engagement and qualified opportunities. You’ll design engaging event experiences, manage budgets and vendors, and measure impact to continually improve outcomes. You’ll work cross-functionally to ensure alignment with strategic priorities, stay ahead of global event trends, and deliver high-quality events that support growth. This is a hybrid, travel-involved role based in London, with regional scope.

Pay / Benefits

• hybrid position
• London, GB location
• travel up to five business days per month

Responsibilities

• Develop, plan, and execute B2B event programming for VCS proprietary, client, and industry events, aligned with sales, marketing, product and communications priorities
• Collaborate with cross-functional and regional teams to define event objectives, messaging, and target audiences
• Curate content and engagement formats that deliver value to attendees
• Design event experiences to maximize lead capture, nurture, and conversion for VCS sales teams
• Establish KPIs and provide post-event analysis with recommendations for improvement
• Drive project workstreams to ensure on-time delivery and consult with leadership as needed
• Manage relationships with event organizers, partners, and vendors to ensure seamless execution
• Maintain visa brand consistency across regions and event types
• Oversee budgets and contract negotiations
• Stay informed on global event trends and apply innovative solutions to enhance impact

Key requirements

• Experience in B2B event program development, production, operations, budgeting, and measurement
• Proven track record of planning and executing creative, engaging B2B events that drive business outcomes
• Strong tradeshow/exhibition management experience with cross-functional collaboration
• Executive stakeholder management in global, matrixed organizations
• Experience in managing lead generation and CRM data
• Familiarity with event marketing and sales CRM systems (MS Dynamics, Salesforce, Eloqua, Marketo, Cvent, Swoogo)

• Excellent communication, negotiation and relationship management with senior stakeholders
• Strong project management, organization and planning in fast-paced environments
• Self-directed, proactive problem solving and process innovation
• MS Dynamics
• Salesforce
• Eloqua

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