Commercial Services – UK Country Commercial Lead

Overview

In this role you will drive Tide’s UK Commercial Services growth by aligning marketing, product and performance efforts. You will own the full Go-To-Market approach, shaping cross‑functional plans and ensuring cohesive customer journeys across channels. Expect to turn analytics into actionable strategies that boost revenue, engagement and retention. You’ll partner with product and marketing to launch and position offerings, while leading stakeholder alignment and accountability. This is a high‑impact, fast‑moving role with a clear mission to help SMEs save time and money.

Pay / Benefits

• competitive salary
• Vitality Health Insurance
• 25 days holiday with buy/sell option
• Professional L&D budget
• Cycle to Work and pension contributions
• volunteering time off

Responsibilities

• Revenue ownership and forecasting with Finance and stakeholders to track projections and identify risks/opportunities
• Analytics-driven insights: analyze member behavior, segment audiences, measure campaigns and translate data into recommendations
• Product development: collaborate with Product to address opportunities and support launches with GTM plans
• Go-To-Market Strategy: lead omni-channel GTMs across sales, CRM marketing, and in-app touchpoints; facilitate ideation and ensure delivery
• Stakeholder management: regularly communicate with a wide range of stakeholders including Senior Leadership Team
• Market and competitor intelligence: lead ongoing market research and translate trends into actionable strategies

Key requirements

• 7+ years’ product marketing experience in B2B SaaS, B2B2C, fintech or adjacent industries
• Strong commercial acumen with track record of driving revenue and identifying opportunities with finance
• Ability to set and track KPIs across initiatives to meet revenue goals
• Strong analytical mindset to interpret data and turn insights into plans
• Proven Go-To-Market experience delivering holistic omni-channel campaigns
• Exceptional project management in a fast-moving environment
• Creative collaborator with cross-functional relationship-building and problem solving
• Self-starter who can navigate ambiguity and adapt to shifting priorities

• creative collaboration
• strong communication
• proactive problem solving
• data analysis and interpretation
• KPI definition and tracking
• omni-channel marketing

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