Product Marketing Manager

Overview

As Product Marketing Manager, you shape how AI-powered and data-driven solutions are positioned and launched across a diverse product portfolio. You will partner with Product Management, Sales, Customer Success, and Marketing to craft messaging, enable GTM strategies, and showcase customer value throughout the product lifecycle. You’ll translate complex AI and data capabilities into clear customer narratives, informed by insights and market intelligence. This role offers impact across a global, innovative legal-tech platform and requires cross-functional influence to drive adoption and success.

Pay / Benefits

• healthy work/life balance
• wellbeing initiatives
• shared parental leave
• study assistance
• sabbaticals
• location-specific benefits

Responsibilities

• Develop differentiated positioning, messaging frameworks, and value propositions that communicate business impact
• Translate AI capabilities and data solutions into customer-focused messaging
• Influence product strategy using customer insights, market intelligence, and competitive analysis
• Collaborate with Product Management to launch new capabilities and enhancements
• Create launch plans and equip the marketing org with messaging, assets, and guidance
• Define personas, buying behaviors, and map customer journeys
• Support sales enablement with messaging, competitive intelligence, and use cases
• Monitor competitive activity, industry trends, and AI innovations to strengthen GTM

Key requirements

• Experience in Product Marketing or related B2B marketing role
• Experience marketing enterprise SaaS, AI, data, analytics, or technology solutions
• Proven success developing positioning, messaging, and GTM strategies for software products
• Strong customer research and competitive intelligence skills with translating insights into strategy
• Exceptional storytelling, writing, presentation, and communication skills
• Experience partnering with Product Management and influencing cross-functional teams
• Demonstrated success supporting product launches, feature rollouts, and adoption initiatives
• Ability to manage multiple priorities in a fast-paced, collaborative environment

• storytelling and written communication
• presentation and public speaking
• cross-functional collaboration
• AI and data solutions
• enterprise SaaS marketing
• competitive intelligence and market analysis

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