Content Marketing Specialist

Overview

As Digital Content Marketing Specialist, you drive regional content for international campaigns and support internal communications. You will produce high-impact digital assets that align with Omnicell’s brand and messaging, collaborating with cross-functional teams to scale content across markets. You translate healthcare and technology topics into clear narratives that support awareness, consideration, engagement, and lead generation. This role blends brand stewardship with content creation, offering the chance to shape the customer journey and improve campaign effectiveness across regions.

Responsibilities

• Develop content for integrated international marketing campaigns, translating healthcare/tech topics into audience-focused narratives
• Own end-to-end content production for emails, landing pages, website content, ads, social posts, nurture programs, and other assets
• Manage content reviews with Product Marketing, Regional Marketing, SMEs, and stakeholders to ensure accuracy and campaign alignment
• Drive a unified narrative across campaigns, product launches, events, customer stories, thought leadership, and related activities
• Act as a brand champion ensuring consistency in storytelling, tone, and visual identity across channels and markets
• Create scalable content frameworks/assets for reuse, localization, and regional adaptation
• Monitor content performance and apply insights to improve effectiveness
• Integrate content with platforms like Pardot and Optimizely (CMS)
• Partner with US Internal Communications to update international teams via Teams, OmniHub, Town Halls
• Share knowledge and best practices with headquarters counterparts in the US
• Track and report KPIs against the marketing plan
• Engage in ongoing training and keep up-to-date with marketing trends
• Communicate with Sr Manager, Online & Digital Marketing – International on role aspects and protocols
• Undertake other marketing tasks to support objectives

Key requirements

• Experience developing content for integrated marketing campaigns across international markets
• Ability to translate complex healthcare and technology topics into clear, audience-focused narratives
• Experience managing end-to-end content production and asset workflows
• Strong collaboration with Product Marketing, Regional Marketing, and stakeholders
• Knowledge of brand guidelines, tone of voice, and visual identity
• Ability to monitor content performance and apply optimization insights
• Familiarity with Pardot and Optimizely CMS or similar content management systems
• Willingness to travel up to 10–20% and work with global teams

• Cross-functional collaboration
• Clear communication
• Adaptability
• Pardot
• Optimizely CMS
• Content management and asset production

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