CRM Marketing Manager

Overview

As CRM Marketing Manager you will own the lifecycle marketing programme for the holiday segment, bridging CRM strategy, campaign execution and commercial impact. You’ll manage technical build, testing, deployment and optimisation of CRM journeys, and develop new concepts that drive engagement and revenue. You’ll lead a CRM Executive and collaborate with cross-functional teams to translate priorities into targeted campaigns. This role blends hands‑on CRM operations with strategic thinking in a fast‑moving, data‑driven environment.

Pay / Benefits

• Hybrid working
• On-site parking
• 25 days holiday (plus buy/sell)
• Pension scheme
• Life assurance
• EV car leasing scheme

Responsibilities

• Develop and implement lifecycle marketing initiatives to drive bookings and repeat visits
• Build and optimise automated journeys across key stages of the customer lifecycle
• Deliver personalised campaigns across email, app messaging and SMS
• Ensure campaigns are delivered on time from concept through execution
• Manage journeys within a CRM/CDP (Bloomreach preferred)
• Implement behavioural triggers and always-on lifecycle programmes
• Analyse campaign performance and identify opportunities for optimisation and incremental revenue
• Translate trading priorities into CRM campaigns and develop new lifecycle initiatives
• Collaborate with marketing, digital, data and commercial teams; present results to senior stakeholders
• Ensure CRM integrates with paid and owned channels

Key requirements

• Proven experience delivering end-to-end CRM or lifecycle marketing campaigns
• Strong experience with an ESP or marketing automation platform
• Experience building automated customer journeys and personalised communications
• Hospitality/travel or customer-centric industry background desirable
• Bloomreach experience highly desirable; Salesforce Marketing Cloud or Braze considered
• Working knowledge of HTML/CSS for email and JSON for App push
• Strong understanding of customer lifecycle marketing and behavioural triggers
• Ability to translate commercial goals into effective CRM campaigns
• Analytical mindset focused on optimisation and performance
• Confident communicator; stakeholder management; adaptable in a fast-moving environment
• People management experience beneficial but mentoring juniors is a minimum need

• Analytical mindset
• Clear communicator
• Collaborative
• Bloomreach
• Salesforce Marketing Cloud (or Braze)
• Marketing automation platforms

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